You may think it is old school however using article writing to increase your online profits is still my number one way of marketing. The internet is a great marketing device and article writing is one of the most effective ways to market a website or a product.
It is important to know how to use articles for marketing purposes. This is because writing articles for the internet is not the same as writing articles for the print media. In online marketing, the content of the article needs to be geared towards getting the person reading the article to do something. This is called a “call to action” and in most cases, you are sending the reader to what is called a squeeze page where you are offering something of value to the reader for FREE if they will submit their name and email address. Once they have requested your free offer and you have their name and address, you’ll have the ability to present them with a particular product or service.
Many internet writers are in the business of publishing articles on e-zines and article directories. In most cases, the writer may not earn money from the articles published on these platforms. The advantage of publishing in e-zines is to build up a portfolio of articles and get publicity into the bargain. This is the precise reason writers need to understand the importance of a creating the author’s resource bio and making good use of it.
The resource bio should contain a link to the writer’s website or blog. It should also be brief but contain relevant information about the writer in question. If it is used the right way, the resource box can be very useful to the internet writer. It has to be pointed out as well that the most important factors in article marketing are quality article writing and relevant content.
As stated already, the internet is a great marketing device. Article writers who understand the basics can use their articles to increase their online profits. Creating great content is the most essential part of internet article writing.