What is Traffic Generation?

Your website is up and running, all of that time and effort not to mention money spent on it appears to be worthwhile at first glance. Pause a moment – the biggest challenge is not setting up your site, it is traffic generation. How do you attract your target audience to your site?

Read more…

How to Create An Effective Squeeze Page

While the debate continues to rage over the actual definition of squeeze pages, one of the more common definitions is a web page containing information that interests the advertiser’s target audience.  These pages are designed to acquire the reader’s name, email address and other contact information.  This is done by getting the reader to opt-in to an email list. 

While some people believe that landing pages with links to information are also squeeze pages, others are firmly of the opinion that only pages with email opt-in list sign ups are to be considered squeeze pages.

Read more…